Before developments were marketed, I created logos for internal presentations and tender documents. Giving each project its own logo helped communicate the vision more effectively than relying on text alone.
Year 2021
Role Graphic Designer
Studio In-House
Client TODD Architects
TODD felt their brand had become inconsistent across the practice. I had the challenge of creating a consistent identity across both digital and print, organising their file structure for projects, supporting the directors, creating templates for architects, and designing tenders.
To achieve this, I carried out a brand audit and reviewed how the brand was being used across the business, which included redesigning the website, refreshing social media marketing, creating templates, designing logos for tenders and development projects, and wayfinding graphics for ARM’s office headquarters.
I worked with the Workplace team, who briefed me to design the wayfinding graphics for ARM’s Belfast headquarters. Using their brand guidelines, they wanted visuals that gave a stronger sense of place for Belfast.
