During my time at Selazar, I was responsible for developing a scalable brand system to support the Marketing, Sales, Operations and Product teams. One of the biggest challenges was improving brand consistency across the business while refreshing the identity to move away from a logo that had become associated with Russian military symbolism. The new system needed to be easy to use across multiple departments and international offices.

Alongside the brand refresh, I developed a central brand library, created editable templates and designed user-friendly brand guidelines linked directly to a SharePoint asset library. I also designed the stakeholder and investor presentation, taking the project from concept through to delivery within a six-week deadline.