Nines is a coffee shop in Glasgow, named after the nine family members who came together to fund it. Developed while working at Latch, my concept played on a cat’s nine lives, with a mischievous feline at the centre of the identity.

Warm yellow, deep green and bold typography set the tone, paired with the line “Grin-worthy coffee”. Across packaging, loyalty cards and the shopfront, the cat peeked into view, with its curled tail doubling as a nine.