BelRise is a collection of 1 & 2-bedroom apartments in Camden, London. The brand needed to reflect the area’s mix of culture, green spaces and connectivity, helping position the development as more than simply a place to live.

As Motion Designer at Latch, I was brought into the project early to help shape the motion direction. I developed the motion language for the brand and created animations for social media, digital advertising, email marketing and web. Motion became a key part of the identity and helped bring consistency across multiple digital touchpoints.